How to do copywriting the right way

Copywriters are some of the highest-paid writers in the world. To become a proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft but if you don't have time you can invest and use generated scripts that were already proven that converts visitors into real customers, I wrote a funnel script review by Andrea - The Internet Marketing Tools Review. To truly excel as a copywriter, consider investing in a copywriting course that will provide you the intensive training you’ll need to enjoy a lucrative career.

Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. 

These Copywriting will boost your click through rate in your social media campaign.

1. Before – After – Bridge

• Before – Here’s your world …

• After – Imagine what it’d be like, having Problem A solved …

• Bridge – Here’s how to get there.

This is our current go-to formula for the Buffer blog. Describe a problem, describe a world where that problem doesn’t exist, then explain how to get there. It’s a super simple setup, and it can work for blogpost intros, social media updates, email, and anywhere else that you write (or speak, for that matter).

2.

Features – Advantages – Benefits (FAB)

• Features – What you or your product can do
• Advantages – Why this is helpful
• Benefits – What it means for the person reading

This copywriting formula highlights one of my favorite bits of advice on writing: Focus on benefits, not features. We’ve even taken this advice to the extreme of avoiding the word “features” when launching new Buffer tools. You can learn more about copywriting formulas in social media in here -- The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media

You can also optimize your content copy in SEO ( search engine optimization ). SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines.

Search engines have become more sophisticated, so the fundamentals of solid copywriting are more important than ever.

Source:
- http://www.copyblogger.com/copywriting-101/
- https://blog.bufferapp.com/copywriting-formulas